Evolution of an Idea.
How Are We Different?.
We don't test on animals, but this doesn't mean that we don't do testing.

Our product has been put through an array of physical and scientific testing
to validate it's performance and safety.
We tested our product on a varied panel of human subjects in what is
called, Repeat Insult Patch Testing (R.I.P.T.) and our product was found to
be safe and non-irritating.
We tested our product for preservative effectiveness and it passed.

We subjected our bases to extreme cold, extreme heat, real time and
accelerated stability  testing and found it to be an extremely stable formula.
There are some companies that believe that nature and technology
have to be at odds with one another.
We believe that nature and technology can compliment one another.

Our formulas were developed utilizing the latest in both natural ingredients
and technically advanced performance ingredients.

The result is a product that allows us to increase the wear ability of our
makeup by utilizing amino acids (nature's building blocks). We've also been
able to use other amino acids to stabilize our formulas; replacing older,
harsher chemicals that are still commonly used by other companies.

By using these and other natural ingredients along with our other
performance ingredients, we've been able to create a makeup that acts
almost like another layer of skin. So thin it is unnoticeable by the wearer,
allowing the skin to breath  while at the same time helping to retain the skins
natural moisture.
Our first and biggest difference is that our shades are true skin matches. The only way
you can wind up with an ashy look or an orange/yellow mask is if you want one.

Through the use of our custom kits, anyone who can see color can match their skin
tone precisely. By choosing one of our 28 pre-blended foundations consumers will be
able to match their color more closely than with most other brands.

Add to this, a formula that is very light wearing but has excellent coverage. One that is
formulated to be the same pH as our skin which helps to increase it's wear ability and
eliminates the off color streaks from sweat that sometimes happen with other

Plus this makeup wants to stay on your skin. You can sweat, be active even go
swimming and this makeup will stay put; but when you want it to come off just use any
cleanser with a higher than neutral pH and the makeup will become water soluble.

With your first use you will quickly realize that By Jove's TRU2U Foundation and
Corrective is unlike any makeup you've ever tried before.
By Jove Cosmetics was started with the idea of creating
something unique, that is unavailable anywhere else.

We started with the idea to create the first at home custom
color kit.

And from that idea, we created a product that gives the
consumers true freedom to make any color foundation and
corrective that they desire and also teaches them how to
recreate that same color easily.

After four years of development, we think we did a
pretty good job.
FREE Shipping on all Orders Over $50.00
Priority Shipping on all Regular Orders
Solution Graphics
Foundation Ingredients.

Water (Aqua), Propylene Glycol, Cyclopentasiloxane, PEG/PPG 18/18 Dimethicone, Diglycerin,
Polyglyceryl-2 Isostearate, Galactoarabinan, Dimethicone, Beeswax (Cera Alba), Glycine Soja
(Soybean) Lipids, Butylene Glycol, Dimethicone/PEG-10/15 Crosspolymer, Persea Gratissima
(Avacado) Oil, Sodium Myristoyl Sarcosinate (not in blue base), Hydroxyapatite," "Helianthus Annus
(Sunflower) Seed Oil, Zinc Oxide, Aluminum Hydroxide (not in blue base), Polyglyceryl-6
Polyricinoleate, Arginine, Pyrus Malus (Apple) Fruit Extract, Polyglyceryl-10 Laurate, Caluna Vulagaris
Extract, Stearic Acid, Phenoxyethanol, Diazolidinyl Urea, Butylparaben, Propylparaben, Iodopropynyl
Butylcarbamate, Methylparbaben, Ethylparaben. MAY CONTAIN +/-: Mica, Titanium Dioxide, Iron
Oxides, Ultramarine Blue.